Ghostwriting

Book Editing

Book Coaching

Writers Retreats

Our Team

Ghostwriting

Book Editing

Book Coaching

Writers Retreats

Our Team

October 17–23, 2027

October 17–23, 2027

KAA Writers Retreat
in Tuscany

KAA Writers Retreat
in Tuscany

KAA Writers Retreat
in Tuscany

KAA Writers Retreat
in Tuscany

“Nonfiction Masterclass”

“Nonfiction Masterclass”

“Nonfiction Masterclass”

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Retreat Mentors

Retreat Mentors

Retreat Mentors

Tahl Raz

Author

New York Times-bestselling author and award-winning journalist

Roger

Senior Executive Editor

#1 New York Times-bestselling editor and former Big-5 executive editor

TBD

TBD

To be added

Retreat Workshops

Below are some of the topics and workshops covered during this retreat

So You Want to Write a Nonfiction Bestseller?

Discover what makes a nonfiction concept truly marketable. Learn how to position yourself as the go-to expert, identify your target audience, and craft a fresh hook that captures both agents and readers.

The Elements of a Winning Book Proposal

Demystify the proposal process with guidance from top agents and editors. Understand what publishers look for, how to structure a compelling proposal, and how to showcase your story and expertise for maximum impact.

The Role of Storytelling & Voice in Practical Nonfiction

Learn how today’s bestselling nonfiction blends authority with authenticity. Discover how to weave your own experiences and voice into your material to make your message memorable and emotionally resonant.

The Life of a Book Through an Agent’s Eyes

Step inside the publishing pipeline with a leading literary agent. From signing to submission to publication, see what really happens behind the scenes — and what decisions determine a book’s success.

The All-Important Hook: Framing Your Book to Find Readers

Your book’s success starts with its hook. Learn how to distill your concept into a sharp, irresistible idea that speaks to the right audience — and makes agents and publishers lean in.

Fulfilling Your Book’s Promise

Discover how to deliver exactly what your title and concept promise. This interactive session helps you align structure, tone, and reader expectations to ensure your book connects deeply and delivers on its potential.

So You Want to Write a Nonfiction Bestseller?

Discover what makes a nonfiction concept truly marketable. Learn how to position yourself as the go-to expert, identify your target audience, and craft a fresh hook that captures both agents and readers.

The Elements of a Winning Book Proposal

Demystify the proposal process with guidance from top agents and editors. Understand what publishers look for, how to structure a compelling proposal, and how to showcase your story and expertise for maximum impact.

The Role of Storytelling & Voice in Practical Nonfiction

Learn how today’s bestselling nonfiction blends authority with authenticity. Discover how to weave your own experiences and voice into your material to make your message memorable and emotionally resonant.

The Life of a Book Through an Agent’s Eyes

Step inside the publishing pipeline with a leading literary agent. From signing to submission to publication, see what really happens behind the scenes — and what decisions determine a book’s success.

The All-Important Hook: Framing Your Book to Find Readers

Your book’s success starts with its hook. Learn how to distill your concept into a sharp, irresistible idea that speaks to the right audience — and makes agents and publishers lean in.

Fulfilling Your Book’s Promise

Discover how to deliver exactly what your title and concept promise. This interactive session helps you align structure, tone, and reader expectations to ensure your book connects deeply and delivers on its potential.

Meet Your Mentors

Meet Your Mentors

Tahl Raz

Author

New York Times-Bestselling Author and Award-Winning Journalist

Tahl Raz is a #1 bestselling writer of prescriptive nonfiction business books, with more than 15 million copies in print, and an award-winning journalist. His goal is to use vivid storytelling to create evergreen works of applied wisdom that help people better their lives.

His books include Never Split the Difference, the nation’s bestselling book on negotiation, with over 5 million copies sold worldwide; Never Eat Alone, a New York Times bestseller still in hardcover two decades on and used as a textbook in MBA programs around the world; and Million Dollar Weekend (Portfolio, 2024), an instant New York Times bestseller written with entrepreneur Noah Kagan. Other bestsellers include The CEO Next Door and Imagine It Forward (both Random House Currency). Forthcoming are Eating Glass (with Marc Lore, Penguin) and Reset (with Geoffrey von Maltzahn, Viking).

Early in his career, while writing and editing for Inc., Fast Company, Fortune, GQ and Harvard Business Review, Tahl was recognized as one of America’s top 30 business journalists under 30. He has since served as a Chief Content Officer, CEO of an online B2B education company, and founder of Jewcy Media. He holds a degree in Philosophy from Vassar College and lives in New York City with his wife, Gillian Laub, their two daughters, and a pup named Goldie.

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Roger

Senior Executive Editor

#1 New York Times-bestselling editor and former Big-5 executive editor with 55+ bestselling titles

Roger Scholl has spent nearly four decades as a senior editor, executive editor, and vice president at the Doubleday and Crown publishing divisions of Penguin Random House (PRH). He has acquired, edited and helped to orchestrate the publications of over 60 New York Times and Wall Street Journal bestsellers in the fields of business, leadership, self-improvement/self-help, behavioral psychology, history, science, politics, sports, biography, memoir, and current events. For ten years he served as the Editorial Director of the Doubleday Currency Business imprint, acquiring a select list of books by thought leaders, entrepreneurs, CEOs, and bestselling authors, including Arianna Huffington, Chip and Dan Health, Marshall Goldsmith, innovation guru Eric Ries, physicist Michio Kaku, and prize-winning historian H.W. Brands.

In addition to acquisitions, Roger has worked as a collaborator and ghostwriter with dozens of notable authors and titles, many of which sold to major publishers. Some highlights include:

  • Collaborating with motivational guru and bestselling author Grant Cardone on an original audio script called The 10X Mentor for Amazon’s Audible division.

  • Shaping and editing a Simon and Schuster nonfiction history entitled Spies: The One Hundred Year Intelligence War Between East and West, by Calder Walton, a historian at the Kennedy School of Government at Harvard University.

  • Ghostwriting an expose by Joshua Powell, former chief of staff to the NRA’s Wayne LaPierre, called Inside the NRA, for the Twelve Imprint at Hachette, a crash project produced for publication in advance of the 2020 presidential election.

  • Ghostwriting the proposal by serial entrepreneur Marc Lore, the founder of Jet.com and former CEO and President of Walmart’s Ecommerce business, which was bought as a lead title for the Crown division of Penguin Random House.

  • Collaborating on a proposal by Hal Hershfield, professor of psychology at the Marshall School of Business at UCLA, called Tomorrow, about research into our future selves and its impact on our behavior, which was acquired by Little Brown (Hachette)

  • Collaborating on a book proposal for a business book called Pause, by Shawn Vanderhoven, which was pre-empted for a major advance by the Atria imprint at Simon & Schuster.

  • Helping publish Daron Acemoglu and Jim Robinson, economists at MIT who, along with a third economist, won the Nobel Prize for their work on Why Nations Fail.

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Your Host on Site

Retreat Coordinator

Retreat Coordinator

Anna Burtt

Retreat Coordinator

Your on-site host throughout the retreat

Our Retreat Coordinator, Anna, will be in touch as soon as you’ve secured your place to answer any questions you have, assist with booking transport and to get to know you and your work to make sure that you get the most from your experience in Tuscany. She will make sure that mentors know about your projects and receive material ahead of the retreat in order to tailor their teaching accordingly.

Anna has a background in both publishing and hospitality and is always happy to share insight and ideas as well as make you your favourite coffee and cocktail. Anna will be on site during the retreat overseeing teaching, organising airport transfers, serving meals and excursions and making sure that you have everything you need during the week, so you can switch off from your responsibilities and lock in to your learning.

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What Writers Say

What Writers Say

What Writers Say

4.9

4.9

4.9

Guest Experience Rating

Guest Experience Rating

100%

100%

100%

Satisfaction Rating

Satisfaction Rating

90%

90%

90%

Say It “Exceeded Expectations”

Say It “Exceeded Expectations”

See All Testimonials

I’m Ready for This Life‑Changing Experience

I’m Ready for This Life‑Changing Experience

I’m Ready for This Life‑Changing Experience

Take the next step toward elevating your writing and publishing your story.

Reserve your place at the KAA Writers Retreat in Tuscany.

Take the next step toward elevating your writing and publishing your story. Reserve your place at the KAA Writers Retreat in Tuscany.

© 2026 Kevin Anderson & Associates Inc. All Rights Reserved · Privacy Policy · Terms & Conditions

© 2026 Kevin Anderson & Associates Inc. All Rights Reserved · Privacy Policy · Terms & Conditions

© 2026 Kevin Anderson & Associates Inc. All Rights Reserved · Privacy Policy · Terms & Conditions

© 2026 Kevin Anderson & Associates Inc. All Rights Reserved · Privacy Policy · Terms & Conditions